Comparison · Reviewed 11 August 2026
The best AI visibility services for insurance agencies, compared honestly.
Ten options an independent agency can actually buy today — six measurement platforms, four done-for-you agencies. Real public pricing where it exists, “not public” where it doesn’t, and no invented numbers in between.
Disclosure, before anything else
DeepInsurance is one of the ten. We are ranked here by the same criteria as everyone else and we are not first on price, breadth, or maturity. This page exists because we could not find a comparison written for an insurance agency rather than for a national brand — so we wrote one, and we are telling you who wrote it. Every competitor claim below is a dated observation of a public pricing or terms page. Where a vendor is genuinely better than us for a given buyer, we say so by name.
The only distinction that matters
Measurement is not implementation.
Six of the ten sell you a dashboard that tells you whether ChatGPT names your agency. Four actually change the things that determine the answer. Both are legitimate purchases — but a $99/month tracker and a $3,000/month build are not competing products, and most comparison pages rank them in one list as if they were. Read the Type column first.
A second distinction, specific to this vertical: almost every measurement platform is priced per tracked prompt. Local insurance intent is inherently high-cardinality — “best home and auto agent in 77024” multiplied by every ZIP you write in, multiplied by four lines of business, multiplied by enough repeat runs to average out non-determinism. A 25-prompt or 15-prompt allowance is a screenshot, not a measurement programme.
At a glance
Ten options, one table.
| Service | Type | Public price (11 Aug 2026) | Best for |
|---|---|---|---|
| Profound | Tracking | $99–$399/mo published; enterprise custom | National brands measuring category prompts |
| Scrunch AI | Tracking | $250–$417/mo annual; higher month-to-month | Teams wanting persona prompt sets + page audits |
| Otterly.ai | Tracking | $29 / $189 / $489 per mo | Cheapest way to see whether you exist at all |
| AthenaHQ | Tracking | Free tier; $295/mo Starter; enterprise custom | Credit-metered experimentation |
| Semrush AI Visibility | Tracking | $99/mo per domain, billed annually | Agencies already paying for Semrush |
| Local Falcon | Tracking | $24.99–$199.99/mo credit tiers | Map-pack geo-grid people who want AI added |
| BrightFire | Done-for-you | $50–$290/mo per product, fully published | Insurance agencies needing the classic local stack |
| Uptown Marketing | Done-for-you | Not public | Agencies wanting one vendor per territory |
| Insurance Marketing Co | Done-for-you | $1,500–$5,000+/mo bands | Full marketing retainer with GEO included |
| DeepInsurance | Done-for-you | $1,999 / $4,499 / $8,499 per mo | Agencies buying AI visibility as its own line item |
Prices are what each vendor published on its own pricing page on the date above. Where a page said “contact us,” the cell says not public — we did not estimate. Vendors change pricing; check before you buy.
The measurement platforms
Six tools that will tell you the truth and leave you holding it.
-
01
Profound
The most enterprise-serious answer-engine analytics product on this list. Tracks brand mentions, share of voice, sentiment, and citation sources across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Copilot and Gemini, plus crawler analytics and a prompt-volume dataset.
The problem for an insurance agency is scale mismatch, not quality. It is built for a national brand asking category-level questions, and the Starter prompt allowance disappears the moment you localise across ZIPs and lines of business.
Buy it if you are a carrier, an aggregator, or a 50-location agency network. Skip it if you are six people in one metro.
- Type
- Tracking only
- Price
- $99/mo Starter, $399/mo Growth (annual billing); enterprise custom
- Fixes it?
- No — reports absence, never closes it
-
02
Scrunch AI
Prompt tracking across roughly four models with persona-based prompt sets, competitor benchmarking, citation-source analysis, and page audits that score how machine-readable your site is. The page-audit angle is genuinely useful and rarer than it should be.
But the audit tells you your pages are not extractable; it does not rewrite them, deploy the schema, fix name-address-phone drift across the directories engines actually cite, or get you into the third-party “best insurance agents in [city]” listicles that dominate local insurance answers.
Buy it if you have someone in-house who will act on the findings. Skip it if the findings will sit in a tab.
- Type
- Tracking only
- Price
- $250/mo Starter, $417/mo Growth (annual); month-to-month higher
- Fixes it?
- No — audits, does not remediate
-
03
Otterly.ai
The cheapest honest way to find out whether AI has ever heard of your agency. Tracks a fixed number of prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, with mentions, link citations and agent analytics.
The tier an insurance agency actually buys is the $29 one, and fifteen prompts is a screenshot rather than a measurement programme. Gemini and Google AI Mode — the surfaces that matter most for “near me” insurance intent — are paid add-ons on top.
Buy it if you want a $29 reality check before spending anything serious. That is a genuinely good use of $29.
- Type
- Tracking only
- Price
- $29 / $189 / $489 per mo; engine add-ons extra
- Fixes it?
- No
-
04
AthenaHQ
A capable GEO analytics platform with prompt tracking, competitor share of voice, citation analysis and content recommendations, metered by credits where each AI response consumes one.
Credit metering punishes exactly the usage pattern local insurance requires: many geo-variant prompts, run often, across several engines, to average out answer non-determinism. Run a statistically honest sample and you meet unpublished overage pricing.
Buy it if you want a free tier to experiment with. Watch the credit burn before committing.
- Type
- Tracking only
- Price
- Free tier; $295/mo Starter; enterprise custom
- Fixes it?
- No — recommends, does not implement
-
05
Semrush AI Visibility Toolkit
An AI-visibility layer inside a tool many marketing buyers already own. Visibility overview, prompt research, competitor research and an AI-readiness site audit across ChatGPT, Google AI, Gemini and Perplexity.
Twenty-five tracked prompts on annual billing, sitting on top of a Semrush subscription you may not otherwise need. It is a national-brand instrument: it will not tell an agency in Sugar Land whether it is named when someone in Sugar Land asks.
Buy it if you already pay for Semrush. Do not buy Semrush for it.
- Type
- Tracking only
- Price
- $99/mo per domain, billed annually, 25 prompts
- Fixes it?
- No
-
06
Local Falcon
A geo-grid local rank tracker for Google and Apple Maps that has added AI visibility tracking and AI analysis reports. The map-grid mental model is the one local businesses already understand, which makes it the easiest of these to actually read.
Its centre of gravity is still map-pack rank, and that is a different surface from a generative answer — an agency can own the 3-pack and never be named by ChatGPT. Credits expire monthly, so consistent longitudinal measurement means overbuying.
Buy it if map-pack visibility is already your main channel and you want AI added alongside it.
- Type
- Tracking only
- Price
- $24.99 – $199.99/mo credit tiers
- Fixes it?
- No
The done-for-you agencies
Four vendors who change the inputs, not just the readout.
-
07
BrightFire
The dominant insurance-vertical digital marketing vendor, operating since 2000 and working with thousands of independent agencies. Productised agency websites, local listings management, reviews and reputation, social, and search marketing — with pricing published openly, which in this category deserves credit.
It is an excellent 2010s local-SEO stack with AI used as a writing assistant. As of our review date we found no standalone answer-engine-optimisation product, no prompt-level measurement of what the engines say, and no citation-surface reporting.
Buy it if your website, listings and reviews are the actual problem — which for many agencies they still are. It is not an AI visibility programme, and it does not claim to be.
- Type
- Done for you
- Price
- $50 – $290/mo per product, fully published
- AEO?
- Not as a distinct product
-
08
Uptown Marketing
An insurance-agent-focused agency selling local SEO/GEO, paid search, social and reputation management with a dedicated consultant per account — and, importantly for this page, publicly selling geographic exclusivity: one insurance agency per territory, by ZIP.
We are naming this plainly because it undercuts the obvious pitch: per-ZIP exclusivity for insurance agencies already exists in this market. If exclusivity alone is what you want, they sell it and have for a while. The difference we would point to is scope — exclusivity attached to the client relationship rather than to a defined, published prompt set — not the concept itself.
Buy it if you want one full-service marketing vendor per territory. Get the exclusivity terms in writing, from anyone, including us.
- Type
- Done for you
- Price
- Not public — gated behind a strategy session
- Exclusivity?
- Yes, publicly advertised by ZIP
-
09
Insurance Marketing Co
Methodologically the closest thing to what we do. An explicit GEO/AEO service line: baseline audit of how ChatGPT, Perplexity, Gemini and Google AI Overviews answer 20–30 core buyer prompts, answer-first rewrites built as short extractable passages, and Organization / Service / FAQPage schema deployment. Right prompts, right deliverables, real implementation.
The constraint is packaging: AEO is bundled inside a general marketing retainer, so you cannot buy the AI-visibility work on its own or attribute results to it separately. As of our review we found no territory exclusivity offered.
Buy it if you want one retainer covering everything and are comfortable not isolating the AEO line. Genuinely good work.
- Type
- Done for you
- Price
- $1,500–$2,500 / $2,500–$4,500 / $5,000+ per mo
- AEO isolated?
- No — bundled in the retainer
-
10
DeepInsurance This is us
AI visibility bought as its own line item, with the deliverable defined as a change in the named set the engines return — and the territory contractually closed while you hold it.
The reason we think the conjunction matters, stated as an argument you can check rather than a claim you have to accept: a generative answer to local insurance intent returns a short enumerated list of businesses, not ten links plus a map pack plus infinite scroll. Answer slots are rival goods inside a geography in a way organic rankings are not. That makes a vendor serving two agencies in the same ZIP structurally conflicted — optimising both toward the same finite slot set, with neither client able to detect it. Of the nine other options reviewed here on 11 August 2026, we found none whose pricing or terms pages committed to a territory limit tied to a published prompt set.
Where we are worse. We are more expensive than every tracking platform on this page and we start above BrightFire's entire stack. We are newer than BrightFire by two decades. We cover Texas metros only. And we do not sell review generation, review responses, paid search, or social — if you need those, three vendors above will serve you better than we will.
Buy it if AI visibility is the specific thing you want to own, measured, in writing, with the ZIP closed behind you.
- Type
- Done for you
- Price
- $1,999 / $4,499 / $8,499 per mo — published
- Exclusivity?
- Yes — MSA territory schedule
- Methodology
- Prompt set and scoring published on the scan page
How to choose
Three questions that settle it.
Do I need measurement, or implementation?
If nobody at your agency will act on a dashboard, a tracking tool is a subscription you will cancel in four months. Buy the $29 reality check first — Otterly will tell you in an afternoon whether the engines have ever heard of you. If the answer is no and you have no one to fix it, that is when a done-for-you vendor becomes the honest purchase.
Is my problem AI, or is it the basics?
Answer engines cite what the public web says about you. If your listings are inconsistent, your site is four years old, and you have eleven reviews, no AEO programme on this page will save you — those are the inputs. BrightFire fixes that layer for a fraction of what any AI-visibility vendor charges, and we will say so on a call rather than sell around it.
What should I demand from any vendor here, including us?
Three things in writing. The exact prompts they will measure, engine by engine. The raw logs, not a composite score — a number with no run log behind it is not evidence. And, if exclusivity is part of the pitch, a named territory schedule in the contract rather than a sentence on a website. Anyone who guarantees a ranking or a citation in an AI answer is guaranteeing the behaviour of a system they do not control; that is a reason to walk, not a reason to sign.
Next step
See where you actually stand — free, and in about a minute.
We query five engines live with real buyer questions and show you who they name instead of you. The full prompt set and the scoring formula are printed on the same page as the result.